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  5. Tech fans back Samsung and HTC to strike back at Apple’s dominance, survey reveals

Tech fans back Samsung and HTC to strike back at Apple’s dominance, survey reveals

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 Tech fans back Samsung and HTC to strike back at Apple’s dominance, survey reveals

Predictions that Apple will lay waste to its ailing rivals next year are wide of the mark, according to tech fans polled by uSwitch Tech.

In a poll on the site, some 350 users were asked if Samsung and HTC’s recent sales downturn meant that the smartphone market is becoming a one-horse race dominated by Apple.

Claims this year that Samsung is on a slippery slope followed the lukewarm commercial and critical response to the Galaxy S5.

That precipitated a 74% year-on-year fall in profits from the handset-maker's smartphone division in the quarter from July to September.

HTC recovered this year after a parlous 2013 and has returned to profit. But it remains a shadow of the company whose early Desire handsets did so much to bring Android to the mainstream.

Samsung vs Apple collision

But despite the tribulations of Apple’s chief rivals, the California company shouldn’t expect to have it all its own way next year, our readers predict.

Of those polled, four in ten agreed that the smartphone market is becoming Apple’s domain and its domain alone.

That left six in ten whose faith in Samsung and HTC’s ability to deliver sucker punches undiminished.

The poll result is likely to have been influenced in part by the warm reception afforded Samsung’s Galaxy Note 4, which arrived some time after the company's disappointing third-quarter performance.

htc one m8 rob camera 20

HTC’s One M8, although still likely to appeal more to committed gadget-fanciers than mass-market punters, has also picked up yet more plaudits recently from the tech press.

Not least the recent handset of the year award we granted it at the uSwitch Mobile Awards 2014.

However, it’s telling that despite criticisms of iOS 8 and of new iPhones’ build quality, the iPhone 6 and iPhone 6 Plus is expected to shift a staggering 57 million units between them in the pre-Christmas quarter.

That suggests that it's going to take something pretty monumental from Samsung and HTC if they're going to loosen Apple's grip on consumers' hearts and minds next year.

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