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  5. Apple Pay usage stats point to initial success

Apple Pay usage stats point to initial success

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Apple Pay usage stats point to initial success

Apple Pay, Cupertino’s mobile payment system, now accounts for 1% of all digital dollars spent in stores in the United States in November, despite only launching on October 20th.

That figure, reached by market research firm ITG, represents an impressive start for Apple’s service when compared with rival offerings.

Three–year–old Google Wallet managed to corner 4% of the market, while PayPal snagged a massive 78%. Square, which tallies with iPads to offer pay services in a wide array of U.S. shops, took 18%.

Interestingly, it seems that Apple Pay isn’t being seen as a one–off novelty. ITG claims that 60% of new Apple Pay users in November used the service on multiple days, while only 20% of new PayPal users did the same.

Whole Foods has been taking the lions share of Apple Pay payments, with 20% of transactions. Pharmacist Walgreens took 19%.

Last week it emerged that Apple is putting together a London–based team to work on Apple Pay’s launch across Europe, Asia, the Middle East and India. While no fixed timeline is in place, rumours persist that the service will be available to iPhone 6 and iPhone 6 Plus users in 2015.

Source ITG

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