Apple’s iPhone 6 Plus now accounts for a massive 41% of all phablets sold in the United States, proving Cupertino’s move to a larger screen format has been a massive success.
Although phablets only made up 10% of U.S. smartphones sales in 2014, according to Kantar Worldpanel, the fact that the iPhone 6 Plus has reached such a dominant position after just eight weeks on sale is hugely impressive.
Phones with screens larger than 5.5–inches have been widely seen as this year’s biggest success story, but demand for smaller handsets remains far stronger.
However, as these numbers show, Apple’s move into the market appears to have hit rivals such as Samsung and LG hard. The former is struggling after a terrible year of falling sales and profits.
The new stats come as rumours emerge about Apple’s plans to launch a new 4-inch iPhone in 2015, despite releasing larger phones this year. In the U.S., Kantar says that the iPhone 6, iPhone 5s and iPhone 5c remain more popular than the iPhone 6 Plus.
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