Sales of smartphones jumped a massive 20.3% in the third quarter of 2014, the do–it–all device’s surge showing on sign of abating despite several markets apparently reaching saturation point.
301 million smartphones were sold between July and September according to Gartner. Feature phone sales dropped by a quarter, as budget smartphones took up the slack.
The big winner was Xiaomi, the Chinese mobile maker finding its way into the world’s top five smartphone sellers for the first time. It has supplanted LG in the rankings.
Samsung, despite still being the world’s biggest smartphone maker, took a huge hit compared to the same period last year. It slid from a 32.1% market share in 2013, to just 24.4%. More worryingly for the Korean giant, its sales in China slumped by 28.6%. Apple remained steady at 12.7%, compared to 12.1% last year. Lenovo and Huawei made up the rest of the top five.
In terms of OS share, Android remained top dog, with 83.1%, a rise of 1.1%. iOS was in second with 12.7%. Windows saw a drop from 3.6% to 3%, capping an average year for Microsoft, even though it spent billions acquiring Nokia’s devices business.