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Vodafone mobile phone customers to get free Blinkbox TV?

Vodafone mobile phone customers to get free Blinkbox TV?

Vodafone is in talks to acquire Tesco’s Blinkbox movie and TV rental service, it has emerged, as the mobile phone carrier and broadband provider eyes a move into TV.

According to sources cited by The Telegraph, Vodafone is in advanced negotiations for the loss-making service.

Its sale comes after Blinkbox posted a loss of £18.5 million last year, a reverse that embattled Tesco can ill afford right now.

For that reason, Vodafone is expected to pick up the service at a keen price, especially since rival bidders have reportedly dropped out of talks.

As well as bequeathing Vodafone with the content rights that a TV service requires, the acquisition would enable the carrier to replace Netflix as a mobile-phone contract sweetener with a more lucrative rental offering of its own.

A source said: “Vodafone is basically starting from scratch in content. This will give them a big leg-up. Blinkbox’s market positioning also suits them.

“It focuses on new films that will be attractive to the premium customers that Vodafone targets.”

Vodafone’s move into TV comes as a host of UK telecoms players are drawing up plans for quad-play bundles, in what’s shaping up to be the latest battleground for market share.

Source:

The Telegraph

Category: News

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