Apple has revealed plans for two new European data centres. The new outposts, in Athenry, Ireland and Jutland, Denmark, will power the likes of iTunes, iMessage and the App Store for customers across Europe.
Both plants will be powered by 100% renewable energy. Apple already uses renewable energy for its campuses in Austin, Texas and Sacramento, California.
This latest move is likely to go some way to furthering Apple’s environmental credentials, as well as perhaps deflecting some of the less comfortable stories about working practices in its Chinese factories and the sources of materials for iPhones and iPads.
“This significant new investment represents Apple’s biggest project in Europe to date,” said Apple CEO Tim Cook.
“We’re thrilled to be expanding our operations, creating hundreds of local jobs and introducing some of our most advanced green building designs yet.”
Apple says both new factories should be operating by 2017.