Apple is apparently demanding that some third-party developers have their Apple Watch apps ready to launch by the middle of February. That’s despite Apple CEO Tim Cook saying last week that the wearable would be launching in April.
Word is that Apple has asked one its Apple Pay partners to have everything finalised with their app within the next two weeks. It seems that Apple may want to test the app among staff or feature it at a special launch event.
Apple Pay’s use of the Apple Watch is one of the device’s key features and one which has yet to be seen fully in action.
Having a third-party app to show off on stage would possibly help create greater demand.
The Apple Watch had been rumoured for a March release, before Cook used Apple’s recent conference call with investors to debunk the rumours and confirm an April release date.
Apple is yet to confirm pricing for more expensive models, but the entry-level watch is set to cost $349.
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