Mobile World Congress (MWC) will play host to a slew of new smartphones, but the LG G4 won't be among them.
That's according to a new report which claims LG's new flagship will launch in April to avoid being overshadowed by the Samsung Galaxy S6.
Sources told the Korea Times that the decision has been taken because LG fears Samsung's marketing muscle.
The report also cites another source who said that "from a marketing point of view the MWC] was not the right place to show off the G4 because Samsung will unveil its Galaxy S6 there" and that LG will instead "wait until it is fully ready".
The source told the paper: "Samsung usually releases its new flagship in the first quarter of each year, and Apple in the second quarter. We need some in-between time to make a bigger splash."
Though this source has got his dates wrong (the new iPhone usually debuts around September, which is at the end of the third quarter), we're prepared to believe his claims. If only because delaying the G3 makes good commercial sense for LG.
An April launch would be on schedule. The LG G3 launched last May, so it would be about a year between the two.
Any shorter, and punters are likely to be annoyed their new toy is out of date too quickly. As Sony may well find out by releasing a new Xperia Z model every few months.