Apple finally announced a retail date for its first-ever slice of wearable tech tonight, ending six months' of waiting from the device's big reveal back in September.
Billed by CEO Tim Cook as the "most advanced timepiece ever created" and the tech giant's "most personal device yet", the Apple Watch in all its iterations will go on pre-order from Apple 10th and will be available in store from April 24th.
Pricing for the device, which offers 18-hours of battery life on a full charge, was in line with expectations. The entry-level sports edition starts from $349, but naturally the UK premium we seem to attract means that actually equates to £299.
At the opposite end of the spectrum, the highest-end model, the Apple Watch Edition, starts from a wallet-crushing £8,000, with the most expensive rising to over £13,000.
Apple also announced that the latest version of its iPhone software, iOS 8.2, is available to download now. The new edition of the OS is optimised for the Apple Watch.