HTC’s new flagship phone is officially available today, as the handset-maker bids to repeat the sleeper success of its predecessor, the HTC One M8.
As you’d expect for a new, top-end smartphone, prices across UK carriers (EE, O2, Three and Vodafone are all on board) for the HTC One M9 start at around £30 per month on contracts that include a free handset.
Its release comes ten days ahead of the Galaxy S6, which is due to drop on April 10th. That gives the One M9 a small, but not insignificant, window in which to bask in the limelight and hoover up sales before Samsung brings its huge Galaxy S6 marketing budget to bear on matters.
Accompanied by an ad campaign redolent of Samsung’s Galaxy Note ads with Jackson and his hipster homies (see our red-trousered chum in the photo below), the One M9’s major sells are an improved 20.7-megapixel camera and better speakers with Dolby 5.1 sound.
Mindful of the maxim of not fixing what ain’t broke, the One M9 retains the same aluminium body and design that made the M8 such an objet de desir for tech fans. And it’s got the same five-inch Full HD Super LCD 3 display too.
But changes come in the form of an enhanced version of HTC’s Sense custom skin, complete with Google Now-style digital assistant capabilities and more scope to customise the look of the handset.
And you get a Qualcomm Snapdragon 810 processor, 3GB of RAM and 32 GB of on board memory and the option to boost this by 128GB by adding a microSD card.