LG's G4 is due to land next month. But LG is already cooking up something even more special, after it emerged it plans to launch a new range of phones that's even more premium than its existing G series.
Cho Jun-ho, LG's mobile business lead, told the Korea Herald: "We are planning to release a product that stands above the G series. It will be launched during the second half of this year."
According to the report, the handset will cost over 1 million won, which is about £596.
What could the mystery device be? The G4 is expected to stand around the 5-inch mark, so LG could have a bigger blower in the pipeline.
Or maybe it's cooking up some three-sided screen witchcraft, like the Samsung Galaxy S6 Edge.
It's not unusual for firms to launch two models of a flagship, as the Galaxy S6 and S6 Edge show.
Apple also launched the super sized iPhone 6 Plus alongside the iPhone 6.
Or maybe LG will unveil another curved phone, a high-end sequel to its G Flex2.
We'll have to wait and see...
LG also said the G4 will be "radically different" from the G3 – with a major overhaul in surface design and an improved user interface – and that it will use its own processors in future phones.
Korea Herald, Korea Times