The new Apple Watch may ship earlier than advertised, despite estimated delivery dates for the sold out device slipping as far back as August for some users.
In a telephone response to fan Andrew Turco, an unnamed member of Apple’s executive team said that it was likely that the watch would arrive earlier than the ship date being reported in the tech press this week.
The reason for offering such long lead times was so Apple did not make false guarantees, the Apple rep claimed.
The executive pointed to the fact that last year’s iPhone 6 and iPhone 6 Plus beat shipping times, despite delivery dates originally being pegged for months after initial pre-orders.
Apple also responded to reports predicting that the smartwatch's April 24th retail date will pass with no stock available in store and users unable to queue for the device and pick one up without pre-ordering.
It said it was concerned about any confusion and that the device may well be available to buy from Apple stores on day one.
The Apple Watch is said to have sold one million units on April 10th alone, with demand far outstripping supply.
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