Apple has banned third-party time-telling apps from its Watch App Store, less than a week after the Apple Watch went on sale.
The new ruling, which forms part of wider App Store guidelines, says that developers cannot create a watch app that has the ‘primary function’ of telling the time.
Devs have apparently been told that any app with a clock face or likeness of a clock will be rejected out of hand.
The Apple Watch comes with ten customisable watch interfaces. Seeing as this is the key function of the device, it comes as little surprise that Apple does not want developers tinkering with the most visible screen on its smartwatch.
Word is that Apple will offer a series of new watch faces when it releases a software update for the watch in the coming months.
The Apple Watch was released on April 24th, but supply remains severely constrained.
Those who preorder the watch are unlikely to receive their unit until June at the earliest.
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