EE is looking to snare more customers and ensure it doesn’t haemorrhage old ones with a savvy new offer: a free portable charger.
Dubbed the EE Power Bar, it’s available to all of the network’s customers and will hold enough juice for a full phone charge.
What’s more, if the Power Bar itself dies and you’re near an EE shop, you can go in and swap it for a fully charged one without having to pay.
There are, of course, caveats. Pay as you go customers need to have been with EE for three months in order to qualify and you’ll need to send a text to activate the device, which will cost 35p.
However, phone and broadband customers are eligible, so those aren’t exactly the worst hurdles to clear.
The move comes as EE is in the process of being bought out by BT.
The network is also facing up the impending challenge of a merged Three and O2 network, meaning it’s going to need to try doubly hard to win over consumers.
The Power Bar may just be the kind of solution that keeps its customers on side.