Google has revealed that 70 additional third party apps now work with its ace Google Now service, as the voice-activated, location-sensitive intelligent digital assistant continues to establish itself as a key plank of the Android platform.
Big names such as Spotify, Zipcar, eBay and Shazam now all offer Google Now cards.
These latest additions allow you to see information from each of these apps when it matters most, without you having to delve into each separate piece of software.
That means recommended playlists from Spotify or YouTube to suit your mood at a certain period of the week, based on your previous listening habits.
Or directions to a drop-off point if you’ve hired a Zipcar. Just flick open Google Now to see everything.
There are also fitness nudges from the likes of Runkeeper and Jawbone and the chance to pay restaurant bills via OpenTable.
The arrival of Google's newest partners comes after the search giant added 40 apps to its Google Now service back in January.
You’ll need to ensure you have the latest Google app installed on your phone, as well as the latest editions of the partner apps you want to use, in order for everything to play nice.
This remains an Android-only affair for now, although expect to see iOS updates in the near future.