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Nokia targets Apple for Here Maps sale

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Nokia targets Apple for Here Maps sale

Nokia may be looking to get back in the smartphone game. But a new report suggests it’s also planning to sell its Here Maps service, with Apple earmarked as a potential buyer.

Here Maps has enjoyed critical success, lauded for its impressive offline abilities and virtual overlays.

However, it has not been able to compete with Google’s mapping service and Apple’s distinctly average native Apple Maps.

Sources have told Bloomberg that Nokia has sounded out Apple about a potential buyout.

It’s believed to be seeking €3 billion (£2.1 billion) from any buyer. Nokia paid $8.1 billion for the mapping tools in 2008 and saw the division lose €1.24 billion last year.

As well as Apple, Nokia is believed to have approached Amazon, satellite radio firm Sirius, Chinese web giant Baidu and Facebook.

The news comes after reports emerged earlier this month that Nokia had appointed financial advisers to help it with the sale of Here.

If Apple does take it on, it would represent a major boost to the iPhone’s native mapping service.

Source:

Bloomberg

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