Samsung has vehemently denied claims it paid 500 people to attend a special Galaxy S6 and S6 Edge event in China last Friday, April 3rd.
Recruiters were allegedly hired to bring in people under the age of 30 to make up the numbers and boost the perceived popularity of the new handsets.
Word is they were paid 20 yuan (£2.17) for every person they hired, with ‘fans’ given 30 yuan (£3.22) if they stayed for more than an hour.
The company was also alleged to have paid 50 yuan (£5.42) for punters to pretend to be ‘professional fans’, registering on Samsung’s Baidu site.
Participants were allegedly told to tell reporters they were fans of Samsung when quizzed at the event’s press conference. Some were said to have taken pictures of the Galaxy S6 and S6 Edge using Apple iPhones.
The outlet that first published the story, Shanghai-based site Paper, has since retracted the claims.
Samsung said in a statement that the story is "totally groundless and bogus.”
It added: "We are seriously considering whether to request the media outlet to take further action in the matter by issuing a correction. We will also continue our efforts to find out how this story came to be.”
The Galaxy S6 and S6 Edge have been well received critically and are likely to be a commercial success for Samsung, which last year struggled to contain competition from Apple and LG among others.