Demand for Samsung’s curved screen Galaxy S6 Edge will outstrip supply due to low yields of the device’s display. That’s according to the company’s own top mobile executive, JK Shin.
Shin told assembled reporters that production issues would mean that would-be owners of the uniquely designed device will most likely have to wait if they want to lay their hands on one.
Pre-orders made via uSwitch Tech show the Galaxy S6 Edge is selling faster than the Galaxy S6. That’s despite a far higher up-front price for the curved screen phone.
At the same event, Shin said that Samsung was expecting record sales of the Galaxy S6, although he would not reveal exact figures.
Samsung does not break down smartphone sales by device, but analysts believe it will sell in the region of 50 million units of the Galaxy S6 this year.
In all, it’s shaping up to be a promising launch for Samsung, after the disaster of last year’s Galaxy S5 led to its market share declining and Apple’s iPhone 6 dominating by the end of the year.
The Galaxy S6 and Galaxy S6 Edge go on sale today, (April 10th).