Vodafone has sweetened its pay monthly contracts, as it becomes the latest carrier to improve its offering in the face of speedily shifting sands in the mobiles market.
From hereon in, Vodafone has retitled its contracts ‘bundles’ and is offering 4G connectivity to customers automatically, giving them access to faster mobile internet speeds in areas where Voda’s 4G coverage extends.
The revamp has also seen Vodafone's entry-level tariffs rechristened Standard Bundles, which start at £17 per month.
Red Bundles and Red Value bundles, which now offer larger 4G allowances, are for heavier users, with prices for starting at £26 per month.
The data boost for Red Value customers is presumably intended to dovetail with the entertainment focus of those bundles, which also include sweeteners such as a subscriptions to Now TV Entertainment Pass, Spotify Premium or Sky Sports Mobile.
And in a further gift to Red Value customers, they’re being granted free inclusive calls in select countries in Europe too.
The announcement comes as Vodafone unveiled its Price Promise. Under the terms of the pledge, Voda promises it will not raise line rental costs midway through customers’ contracts.
Cindy Rose, Consumer Director at Vodafone UK, said: “Our customers told us that they wanted more data and access to our 4G network, regardless of what agreement they are on.
“Whether they’re passionate about this season’s must-see boxsets on NOW TV, the latest tunes on Spotify Premium, or keeping up to date with all the action on Sky Sports Mobile TV, they can do thanks to our 4G network and bigger data allowances.”
Under EU regulations enforced at the start of the year, customers whose networks hike prices mid-contract are free to leave without penalty.