Apple Music, the new streaming platform due to launch at the company’s World Wide Developers' Conference (WWDC) event next month, will feature a dedicated social network for artists.
The news comes from anonymous sources who’ve been briefed on Apple’s plans. They’ve divulged details to 9to5mac, which has backed up the story by revealing plans for a so–called Artists Activity page, with leaked screenshots from the forthcoming iOS 8.4 update.
These screens clearly show the ability to toggle 'on' or 'off' Artists Activity within the new Music app.
This means users who don’t want more information from artists appearing in their feed can easily switch the feature off.
Word is that musicians will be able to post samples of new tracks, images, videos and concert details within the app. This should in theory help Apple compete with services such as Soundcloud and gig service SongKick.
Users will be able to leave comments on artists’ pages, but will not have their own page to share information on.
This suggests Apple does not want to offer a fully fledged social network, after it got its fingers burned with its distinctly average Ping offering, which was abandoned soon after launch.
Apple Music is due to land as part of a new Music app update for iOS. The service is said to be paid-for only, with no ad-supported streaming.