The Apple Watch isn’t attracting as much demand as first thought, with sales lower than initially expected. That’s according to analyst Ming Chi Kuo, who says his research gives us a new perspective on the fortunes of Apple’s best–selling wearable.
Kuo claims that the highest demand is for the larger 42mm model of the Apple Watch, which accounts for around 80% of sales.
The industry expert posits that the rate of production means that Apple will soon be able to fulfil watch orders far quicker than at launch. 38mm models are likely to ship earlier thanks to less demand.
Interestingly, Kuo has slashed his forecast for Apple watch sales in the current quarter, claiming they’ll be down to between five and six million. That represents a 30% slide on earlier predictions.
Earlier this week, Apple CEO Tim Cook said that he expected the smartwatch to be available to buy in-store from June. Until now, the Apple Watch has only be available to order online.
Official sales figures for the Apple Watch are yet to be revealed, with opening weekend numbers reported to be more than two million.
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