O2 has sweetened its Priority loyalty scheme with some new offers, as it reacts to EE’s wildly popular Power Bar promo and the rejigged cheap movie streaming service that’s replaced Orange Wednesdays.
From hereon in, O2 customers will be able to nab a £1 lunch deal at Boots every Monday. For a limited period, they’ll also be entitled to a free hot drink from Caffe Nero between Monday and Friday.
Still on a food and drink, ahem, tip, free prosecco and olives or a free dessert is up for grabs when you pay for a meal at Zizzi too. That applies Sunday through Thursday.
And finally, you can get a free small box of popcorn when you buy Odeon cinema tickets, which makes the swingeing price of sinny tickets a little bit more palatable.
The freshly added offers run in conjunction with the firmly established staples of O2’s promotion. That means you’ll still get O2 priority booking at O2 venues and money-off at high-street stores, such as JD Sport and Hotel Chocolat.
Interestingly, not too long ago some in the industry forecast an ignominious end to O2 Priority, after Three's parent company Hutchison Whampoa agreed a deal to acquire O2.
It was thought that Three’s long-established core focus on offering frills-free affordable tariffs without costly sweeteners meant Rewards would be quietly scrapped by its new owner.
However, if the decision to revamp O2's scheme and the just-announced multi-million campaign to promote it are anything to go by, Rewards certainly looks to have some life in it yet.