Apple’s iPad has seen its market share slip below the magical 25% mark, as the entire tablet sector struggles with slowing demand.
The Cupertino company’s tablet took 24.5% of the market in the second quarter of 2015 according to IDC. That’s down from 27.7% during the same period last year.
Samsung also saw its share slide, although not as dramatically. It accounted for 17% of all tablets sold globally, down from 18% in the second three months of 2014.
There was growth, however, for Lenovo, Huawei and LG which took third, fourth and fifth places respectively. Other manufacturers make up 45.6% of the market.
Apple has seen the iPad go from a huge success to moribund sales in the space of just 18 months.
The device has posted quarterly sales declines for the last six reported periods. Just last week Apple revealed it sold 10.9 million iPads from April to June, a drop of 23% compared to last year.
Apple is expected to reveal a redesigned iPad mini and possibly its long–awaited larger screen iPad Pro later this year.
But with booming iPhone sales attributed that device’s larger screen, it may well be that the days of the tablet are numbered.