Motorola has refreshed its high-end Moto X range with two new variants aimed at very different markets, as it continues to try and carve out a niche as a value-brand for Android phones.
Priced £299 when you buy it through the Moto Maker online handset customisation service, the Moto X Play features 48-hour battery life, a 21-megapixel camera and a water-resistant design.
Set to go on sale in August, the Moto X Play is also home to an edge-to-edge 5.5-inch HD display and a Qualcomm Snapdragon processor.
Although it retains some of its running mate’s fixtures and fittings, the Moto X Style is a very different kettle of fish.
The Play’s 21-megapixel camera is present and correct. But you also get a 5.7-inch edge-to-edge display and a front-facing five-megapixel camera with a wide-angle lens and ‘selfie flash.
Interestingly, according to Motorola it’s also the “world's fastest charging smartphone” and its 3630mAh battery can be juiced up with “10 hours of power in just 15 minutes of charging” with a fast-charge mode dubbed TurboPower.
Arguably the Moto X Style's chief point of differentiation, though, is support for a version of Moto Maker that affords you much more scope to customise your phone.
As well as colours, accents and storage, this lets you choose materials, with options such as Saffiano leather and “real wood with unique grains”.
Motorola has yet to name a concrete price for the Moto X, but promised it'd come in at between $300-200 than the iPhone 6. It's due to go on sale in September.