The Samsung Galaxy Note 5 looks set to be unveiled in August, amid rumours that the Korean company is bringing the device's launch forward by a month.
A ‘person familiar with the matter’ has briefed the Wall Street Journal on the plans. Samsung usually reveals its Note range around the annual IFA trade show held in Berlin in early September.
However, last year it saw its Galaxy Note 4 lose the battle for headlines, with Apple’s iPhone 6 and iPhone 6 Plus launching just six days later.
Apple went on to sell a record number of iPhones, while Samsung floundered in its wake.
The run-up to launch last time out also saw Samsung’s devices compared unfavourably with Apple’s, as last-minute rumours flew about just what Apple had planned for its new phones.
Samsung's decision to move the Note 5's due date comes just days after the phone-maker revealed surprisingly disappointing results for the April to June quarter.
Profits were down for the seventh consecutive period, apparently due to the company’s failure to realise there would be high demand for its curved screen Galaxy S6 Edge.
Samsung will be hoping to grab headlines and sales by revealing its new Note 5 at a time when most companies are preparing for an assault on the end-of-year market and not launching products. However, much is likely to rest on the device’s release date.
With Apple expected to bring its iPhone 6S out in mid–September, Samsung will need to ensure any new device is available almost immediately after it’s been revealed.