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Apple Music: Only 11% of iOS users have tried service

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Apple Music: Only 11% of iOS users have tried service

Apple’s new Music streaming service has not proved a hit with iOS users, a US study suggests, in a major blow in the tech giant's bid to mount a challenge to the likes of Spotify.

Of 5,000 iPad and iPhone owners quizzed about Apple Music, just 11% said that they used the platform on their device. This is a direct correlation with the number who use iTunes to download and manage music on their iOS kit.

More worryingly for Apple, the research also claims that just 48% of those who signed up for the three month–long free trial of Apple Music are still using the service.

This is a number Apple refutes. It told The Verge that 79% of those who initially signed up are still using the Spotify rival.

Apple’s attraction to users of so–called freemium platforms also appears limited, with just 11% of Spotify Free users signing up and 6% coming across from Pandora.

While the numbers only cover the US, the large sample group suggests that low demand for Apple Music is likely to be widespread across the globe.

Source:

Business Wire

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