Apple’s new Music streaming service has not proved a hit with iOS users, a US study suggests, in a major blow in the tech giant's bid to mount a challenge to the likes of Spotify.
Of 5,000 iPad and iPhone owners quizzed about Apple Music, just 11% said that they used the platform on their device. This is a direct correlation with the number who use iTunes to download and manage music on their iOS kit.
More worryingly for Apple, the research also claims that just 48% of those who signed up for the three month–long free trial of Apple Music are still using the service.
This is a number Apple refutes. It told The Verge that 79% of those who initially signed up are still using the Spotify rival.
Apple’s attraction to users of so–called freemium platforms also appears limited, with just 11% of Spotify Free users signing up and 6% coming across from Pandora.
While the numbers only cover the US, the large sample group suggests that low demand for Apple Music is likely to be widespread across the globe.
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