HTC has confirmed it is cutting its global workforce by 15%, just a week after announcing poor financial results on the back of struggling sales of its flagship One M9 smartphone.
That figure works out at about 2,000 people globally. HTC had seen its fortunes begin to turn somewhat in 2014, but it appears it is back in real difficulty with this latest news.
“As we diversify beyond smartphones, we need a flexible and dynamic organisation to ensure we can take advantage of all of the exciting opportunities in the connected lifestyle space,” said HTC CEO, Cher Wang.
Wang appears to be eluding to the company’s Vive VR headset, as well as a series of planned wearables. But with that market still nascent, HTC will still need to release a series of impressive smartphones in order to stay buoyant.
The company is thought to be planning a string of new budget and mid–tier models to take on major Chinese manufacturers.
Was this article helpful?