Apple’s forthcoming iPhone 6S and iPhone 6S Plus will enjoy just as much success as last year’s models, influential analysts have predicted, despite featuring the same design and restricting improvements to internal components.
That’s according to researchers at Kantar Worldpanel, which has refuted suggestions that the new iPhones will struggle to match the record figures racked up the current-gen editions in the quarter before Christmas.
The spectacular sales in 2014 are thought to have been driven in part by pent-up demand for larger iPhones, which caused a massive run on the 4.7-inch iPhone 6 and 5.2-inch iPhone 6 Plus.
However, Kantar is banking on demand for the soon-to-arrive models being stoked by a swell of consumers whose circumstances mean they're ready to upgrade.
It calculates that 31% of US iPhone owners bought their phones more than two years ago. The average upgrade time in the States is 25 months.
Kantar also predicts that those potential upgraders who don't fancy shelling out for the 2015 editions are likely to be seduced by price cuts for the iPhone 6 and iPhone 6 Plus, with iPhone 5S sales booming last year for the same reason.
China is likely to offer Apple its biggest growth opportunity, with 30% of smartphone owners having owned their device for over two years.
Apple is due to reveal its new iPhones on September 9th, with sales set to start on September 18th.