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Candy Crush maker sold in multi–billion dollar deal

Candy Crush maker sold in multi–billion dollar deal

Candy Crush, the hugely popular mobile game, has been snapped up by big-name game developer Activision Blizzard in a multi–billion dollar deal.

Activision has announced it will pay $5.9 billion (£3.8 billion) in cash for King Digital Entertainment, the company behind Candy Crush and Farm Heroes.

It represents a major move into the world of iOS and Android games for a developer usually associated with blockbuster franchises such as Call of Duty.

It’s also significantly more than Microsoft paid for Minecraft. The Big M stumped up $2 billion for the popular construction game.

Activision will be looking to make money from Candy Crush’s in–app purchase system, which has helped King become one of the biggest players in mobile games.

“Mobile gaming is the largest and fastest-growing opportunity for interactive entertainment and we will have one of the world's most successful mobile game companies and its talented teams providing great content to new customers,” said Bobby Kotick, CEO of Activision Blizzard.

Source:

Activision

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