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Why Carphone Warehouse is the exclusive retailer for the BlackBerry Priv

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Why Carphone Warehouse is the exclusive retailer for the BlackBerry Priv

Carphone Warehouse is the only UK retailer selling the new Android-driven BlackBerry Priv mobile phone. And no networks have been given the opportunity to offer the phone for sale either.

This feels significant given the Priv marks a major change in direction for BlackBerry. For that reason it's an acid test as to whether it can adapt to consumer demand by offering the popular Android OS for the first time in a handset.

We asked why the Priv is exclusive to Carphone and whether it will be coming to more vendors in future. And here's what we were told.

"What we were looking to do is make a great retail experience.

blackberry priv angled

"They [Carphone] were a partner we were looking at, and we thought we could get a great retail presence with them," Logan Bell, Senior Device Portfolio Manager EMEA at BlackBerry, said.

"They are really behind a great retail launch, and we are very excited about it.

"I can't comment on other networks, but what I can say: I know from the feedback we have had [from other networks] there is a lot of excitement around the device," he added.

Carphone lists the Priv on a good deal of the popular mobile phone networks around in the UK, which could make up for the fact that it isn't available elsewhere on contracts.

It has been rumoured elsewhere that the exclusivity deal will only last for just two months. After which point it will arrive for sale with other retailers and perhaps with more competitive prices.

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