Apple CEO Tim Cook has defended his company’s just-released Smart Battery Case for the iPhone 6 and iPhone 6s, after the accessory came in for sharp criticism following its launch this week.
Cook, speaking at an Apple coding event in New York, said that he probably "wouldn’t call it ‘the hump’,” when quizzed about the product’s, erm, unique shape.
Addressing commentators' barbs directed at the product’s design, Cook said the reason Apple opted for a silicone model, rather than a more rigid material like rival products from Mophie, was to make it easy for iPhone users to put onto their handset.
"If you make [the Smart Battery Case] solid all the way across in order to get it on, you'd find it very difficult to get it on and off."
Apple’s latest product has also been derided because of its small battery and the fact that it doesn’t carry enough power to fully charge an iPhone.
The Smart Battery Case is available now from Apple for £79.99.