Apple sold 3.9 million units of its Apple Watch in the three months from July to September, an analysis company calculates, suggesting sales of its smartwatch are not as low as many had predicted.
The numbers, released by market research firm IDC, suggest Apple enjoyed a marginal increase compared with the previous three months. This was due to the watch being available in more countries and the launch of the company’s dedicated Apple Watch operating system watchOS 2.
IDC says that sales are focused largely on the cheaper Apple Watch Sport model, buoyed by the recent release of in-demand rose gold and gold versions.
The Cupertino company remains in second place in the wearables market. Fitbit’s trackers have taken the number-one spot, while Chinese mobile-maker Xiaomi is in third, after enjoying a year–on–year sales boom of 815%.
Reports suggested in the past that Apple’s smartwatch was struggling to sell. The company has started offering discounts on the device to those purchasing iPhones in select US stores.
Apple does not officially reveal its Apple Watch sales and has consistently refused requests to do so.
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