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App Store spending tops $1.1 billion over Christmas period

App Store spending tops $1.1 billion over Christmas period

Over $1.1 billion (£754 million) was spent on apps and in–app purchases in Apple's App Store over the Christmas period, smashing previous records.

The figure covers the two weeks up to January 3rd. On January 1st, Apple says App Store users spent $144 million in a single day, breaking a record which was set only a week before on Christmas Day.

The figures cover apps for its iPhone and iPad, as well as add–ons bought for its Apple Watch, Apple TV and Mac products.

Philip Schiller, Apple’s senior vice president of worldwide marketing, said that app spending topped $20 billion in 2015.

Developers have increasingly looked to monetise their apps in recent years, spurring growth in premium versions and in–app purchases.

The news comes just weeks before Apple is due to reveal its sales figures and financial results for the September to December period.

It is widely expected they will show record iPhone sales, despite reports that the company has been forced to cut production due to slowing demand.

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