Apple has bought an artificial intelligence (AI) company that has created a product that can work out a user’s emotions.
Emotient’s technology uses facial recognition software to determine how smartphone and tablet users are feeling at any given time.
While it is not yet clear when or how Apple plans to use the technology in its products, the consensus among tech-watchers is that it could end up being used in the iPhone's Siri voice assistant.
Siri has become increasingly central to the iPhone experience, with context-aware notifications and improved search forming a core part of Apple’s current-generation models.
Apple told the Wall Street Journal it completed the acquisition, but did not disclose how much it had paid and whether the company would be folded into its wider operation in Cupertino.
News of Apple's plans comes amid reports that Facebook and Google are also looking at creating AI backed assistant tools.
Was this article helpful?