Apple has been forced to deny a story that it is working on a tool to help iPhone users switch to Android devices.
The Cupertino company issued a rebuttal to the claims, stating that there is "no truth to this rumor [sic]. We are entirely focused on switching users from Android to iPhone, and that is going great".
The Telegraph reported that Apple was working on the app as a result of pressure from European mobile networks concerned about slowing sales of Android handsets.
The app reportedly would have helped users move music, movies, contacts and apps across to their new device.
Apple, however, already has an app, called ‘Move to iOS’, which does exactly that for users looking to switch from Android.
And having made a huge play of their success in convincing Google users to change devices, this rumour always seemed unlikely.
Apple claimed last October that 30% of new iPhone owners had switched from Android.