Sony has lifted the lid on two new smartphones at Mobile World Congress: the Xperia X and Xperia XA.
However, neither is a flagship on a par with the Xperia Z5. Instead, they're mid-range mobiles, powered by Qualcomm's Snapdragon 650 processor.
That's the one found in the Xiaomi Redmi Note 3 Pro.
So while it's no slouch when it comes to chomping through tasks, it's not quite as quick as those found in Sony's and other companies' flagship phones.
The Xperia X and XA come touting new camera tech too.
The flagship feature is called Predictive Hybrid Autofocus, and it lets you focus on a subject and predict their motion, so you can capture them in sharp detail with no blur.
The technology was developed in collaboration with engineers working on Sony's Alpha range of DSLRs.
Smart battery management means both phones will last for up to two days before needing a recharge.
Both have a curved glass display, while the XA's is an edge-to-edge screen.
Both phones will come in four colours: white, black, lime gold and rose gold. They will also have a range of matching Style Covers, which you can see here.
Both will go on sale in the summer. Annoyingly, Sony hasn't announced the full spec list of either phone yet, so we'll have to wait.
But it has given details on a range of smart accessories that bring something new to the party.
First up is Xperia Ear.
It's a wireless earpiece, but instead of just letting you make and take calls, it acts as a personal assistant, telling you your schedule, the weather forecast and the latest news headlines, all by speaking into your ear.
Sadly it doesn't whisper sweet nothings, but it probably could in the future.
It responds to voice commands, so you can make a call, search the internet, dictate a message or get directions to somewhere, all by speaking.
Imagine Google Now in a Bluetooth earpiece.
It also means you don't have to take your phone out of your pocket for most tasks.
It connects to your Android phone over Bluetooth or NFC. You'll need to install a host app, where you can customise your settings.
It's waterproof, lasts all day on a charge, and its case doubles as a charger.
Xperia Ear will launch in the summer. Price is yet to be announced.
Xperia Ear isn't the only Bluetooth gadget announced by Sony at MWC. It also pulled back the curtain on the RM-X7BT in-car Bluetooth kit.
It consists of two parts – an adaptor module that enables wireless audio streaming and handsfree calls, and a "commander" part that lets you use your phone's satnav.
Looking further ahead, Sony has announced some conceptual gear showing what might be possible.
Xperia Eye is a wearable camera with a wide-angle lens.
You wear it round your neck or attach it to your clothing, and it features a 360-degree camera for capturing images and videos.
While Sony doesn't mention it, these kinds of videos would be useful for viewing with virtual reality headsets.
It also features facial and voice detection, so you can capture an image as soon as you see a certain person, or when you say the key word.
The Xperia Projector is a home projector that lets you swipe and pinch on the screen as you would on a smartphone, and features voice and gesture controls.
Finally, the Xperia Agent concept is a personal assistant that responds to your voice and gestures.
It's powered by Sony's voice tech, can provide you with information and control your home appliances, and has a built-in camera and projector display.
It sounds a bit like Amazon's Echo personal assistant, which is yet to launch in the UK.