Apple no longer sells the iPhone 5S, but you can still pick one up from John Lewis. The only issue? It'll cost you £20 more than the new iPhone SE, which is better in every way.
The iPhone SE is twice as powerful as the 5S, and has a much better camera. It also comes with software additions like Apple Pay and Live Photos.
So why is John Lewis charging a premium for a two-and-a-half-year-old phone? We would say it'd failed to update its pricing since the SE launch event on Monday. But the page touts the £379 price tag as a "New Lower Price".
We're sure this is just an oversight. John Lewis operates a never knowingly undersold policy, which means it'll match the price of its competitors. Undoubtedly it'll update its pricing soon.
Still, it's quite embarrassing for the high-street institution.
John Lewis usually matches Apple's prices. With its standard two-year guarantee (as opposed to Apple's standard one-year policy), that makes it a good bet for buying Apple gear.
But it just goes to show, it pays to shop around and not rely on one particular brand name, no matter how much you trust it.