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Apple Pay expansion continues

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Rollout in Singapore follows major China launch.
Apple Pay reader

Apple Pay’s rollout around the globe continues, with the launch of the mobile payment tool in Singapore. The service went live in China in February, amid much fanfare.

Singapore’s Apple Pay service only works with American Express at the moment, although the city state’s citizens are set to get Visa support over ‘the coming months’.

Apple Pay’s launch in China was widely heralded as a breakthrough moment for mobile payments, with the country set to become Apple’s number-one market in the next few years.

However, usage stats suggest that while retailers are increasingly getting on board with Apple Pay, iPhone owners are not using it as much as contactless cards.

Research by Phoenix Marketing earlier this year found that only a small minority used the service more than once a month.

This, however, is likely due to lack of businesses who offer Apple Pay as a means to pay.

All major UK banks now support Apple Pay after Barclays belatedly joined forces with Apple earlier this month.

It's thought that transaction limits are also preventing Apple Pay from growing faster.

Apple is facing growing competition in the mobile payment market, with Google’s Android Pay set to launch in the UK over the summer and rival Samsung Pay also looking to expand.

Source:

Apple

Category: News
Tagged: iphone

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