Apple’s iMessage service will not be expanding beyond the iPhone and iPad, despite rumours suggesting that the Cupertino-based company could launch the platform on Google Android.
Following its annual Worldwide Developer Conference (WWDC), a senior Apple staffer told The Verge that with a billion active users, Apple already has its hands full looking after the iOS version of iMessage.
He also said that by launching on a rival service, there was the chance Apple could lose out on future sales of iPhones and iPads.
Apple revealed a major overhaul to iMessage at last week's WWDC event as part of its new iOS 10 software.
The service now offers much improved recommendations when typing, with its Siri virtual assistant offering addresses, mapping information and calendar details within the app.
iMessage also now comes with Snapchat–style features, including the ability to change the size of speech bubbles and send so-called 'invisible messages', the content of which only appears when users hold down on the missive.
Apple’s decision means it’s likely that the only major app in its stable to be offered beyond the iPhone and iPad will remain Apple Music.
The streaming service was also rejigged at WWDC, with plans to release the new version later in the year.