Google will launch an own–brand smartphone later this year, as the company looks to take greater control of its Android operating system and compete directly with Apple.
The news comes from an anonymous source with knowledge of Google’s plans, who claims that the phone will not be branded as a Nexus phone.
Google’s Nexus line-up has always offered a pure version of Android, but the devices have been made by manufacturers such as LG, HTC and Samsung.
This new smartphone, however, will see Google have control over what the phone looks like, as well as the manufacturing process.
The news comes as Google wrestles to control Android.
Its operating system is heavily fragmented, with dozens of manufacturers using older, less secure versions on cheaper handsets.
Some manufacturers can take up to a year to offer Android updates, leaving consumers frustrated.
Apple, conversely, offers a more unified approach with its iOS for iPhone and iPad.
Google has not commented on reports about its plans.
However, having set up a hardware division, it appears likely that the smartphone will get an official unveiling before 2016 is out.