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Apple could make $3 billion from Pokemon Go

Smash hit app likely to prove financial boon for Apple as well as Nintendo.
pokemon go

Apple stands to make as much as $3 billion from Pokemon Go, after the Nintendo app took just a matter of days to became one of the most popular mobile games of all time.

Analysts at Needham and Co say Apple will make the vast sum over the next two years from sales of Pokecoins. This is Pokemon Go's in-game currency and lets users buy accessories, such as 'lures' to bring all the Pokemons to the yard or an incubator for hatching eggs.

Gamers can snap up 100 Pokecoins for 99 cents, or pay as much as $99.99 for 14,500.

Apple has a strict policy when it comes to such in–app purchases and demands a 30% cut of all profits.

It does not make any exceptions and app creators who do not play by its rules find their applications are soon removed from its App Store.

It’s believed Pokemon Go has ten times as many paying users as Candy Crush. Reports also claim it's currently being used more widely than Facebook and WhatsApp.

Pokemon Go already has 21 million active users in the US alone. That figure is set to be boosted further by the game’s rollout on Google Android and its upcoming launch in Japan.

Source:

The Guardian

Category: News
Tagged: iphone, apple

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