Apple has sold its billionth iPhone, nine and a half years after Steve Jobs revealed the company’s original smartphone.
Apple CEO Tim Cook revealed the news during an employee meeting at One Infinite Loop in Cupertino.
In a statement, Cook said, “Last week we passed another major milestone when we sold the billionth iPhone. We never set out to make the most, but we’ve always set out to make the best products that make a difference.’
Cook added that the iPhone was one of the, “...most important, world-changing and successful products in history.”
While the news will be greeted by Apple fans as another example of its unerring dominance, it comes at a time when the iPhone is struggling in the face of growing competition and a saturated market.
Just this week Apple confirmed that sales of the iPhone were down 15% year–on–year, with 40.4 million units sold between April and June.
Its news iPhone 7 is set to launch in September, but with few changes compared to last year’s model. That means sales could once again be slow before a potential boost in 2017 thanks to a mooted overhaul of its entire smartphone range.