Apple is set to produce a higher percentage of the larger, Plus-branded variant of the iPhone 7 compared with previous years, as it looks to meet growing demand for larger smartphones.
In 2015 and 2014, supply shortages of iPhone 6 Plus and iPhone 6s Plus meant some consumers had to wait as long as a month to get their hands on one.
However, Credit Suisse analyst Pauline Chen says she has the inside line from supply-chain sources, who've told her that the iPhone 7 Plus will account for as much as 40% of all new iPhone orders this year.
Before now, Plus models have accounted for around 30% of Apple’s orders. However, with Samsung leading the charge by offering larger handsets as standard, it appears Apple is having to bow to consumer demand.
The iPhone 7 Plus is expected to come with better tech than its standard iPhone 7 stablemate.
The more capacious phone will feature a dual lens camera system and is likely to offer much better imaging capabilities all-round.
With Apple opting to keep changes to the iPhone line-up to a minimum this year, consumers who are hungry for the best Apple has to offer are likely to flock to the iPhone 7 Plus.
Both the iPhone 7 and iPhone 7 Plus are due to launch in early September.