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iPhone 7 Pro killed off ahead of launch

Has Apple called time on plans for ‘Pro’ model?
iphone 7 space black

Apple will not release a ‘Pro’ model of its iPhone 7, reports suggest, despite having one in the works as recently as June this year.

According to sources speaking with Nikkei in Japan, Apple had been planning two 5.5–inch models, one dubbed the iPhone 7 Plus and the other the iPhone 7 Pro, claims the insider.

However, the tech giant apparently changed its plans during the second quarter, when it became clear that iPhone sales were sliding and that diversifying the line-up could further turn off consumers.

Pressure from rivals such as Samsung is also said to have played a role.

"This never happened before. Before this year, Apple never made changes to iPhone's product line mere months before the launch. It has been a volatile year for Apple," said an anonymous source.

Just this week leaked videos have shown off three dummy models of Apple’s new iPhone range.

It’s now expected that the iPhone 7 Plus will come with select ‘Pro’ features, including a dual lens camera.

However, it’s unclear whether Apple will include Smart Connector tech in the device.

The iPhone 7 and iPhone 7 Plus are due to launch around September 9th.

Source:

Nikkei

Category: News
Tagged: iphone, apple

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