Launch weekend sales of the iPhone 7 were down by 25% compared with 2015’s iPhone 6s, leading Apple’s share price to plummet as a result.
German market research firm GfK issued revealed the damning figures in a report about the iPhone 7s sales performance in Europe and Asia. GfK does not analyst U.S. sales.
While exact numbers were not revealed, Apple sold 13 million iPhone 6s and iPhone 6s Plus handsets on their first weekend of availability in September 2015. That suggests sales were as low as 9.75 million this year.
Apple has already said it will not divulge opening weekend sales figures for the iPhone 7 and iPhone 7 Plus. In a statement just after the devices were launched, Apple said, "As we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a time point where we know before taking the first customer pre-order that we will sell out of iPhone 7.”
The move has been widely interpreted as acknowledgement by Apple that interest in its bestselling product is on the wane.
Specific iPhone sales figures for the June to September quarter are due out soon. They are likely to show a decline for the third quarter in a row.
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