Apple has completely sold out of certain models of iPhone 7, seemingly defying forecasts that the 2017 Apple handset will be less in demand than previous models.
The jet black edition now won't be in stock until November. Meanwhile, every model of iPhone 7 Plus has also sold out, with the earliest stock arriving in two to three weeks.
"We couldn't be happier with the initial response to the iPhone 7 and iPhone 7 Plus, and we are looking forward to beginning sales through our retail stores and partners around the world," Apple stated.
"Beginning Friday, limited qualities of iPhone 7 in silver, gold, rose gold and black will be available for walk-in customers at Apple retail stores.
"During the online pre-order period, initial quantities of iPhone 7 Plus in all finishes and iPhone 7 in jet black sold out and will not be available for walk-in customers. Availability at partner locations for all finishes may vary and we recommend checking directly with them."
All colours and configurations of the iPhone 7 apart from the jet black one will ship in two to three weeks at the earliest.
The handset, which appears to be defying officially goes on sale tomorrow.
Apple has confirmed that for the first time it will not announce sales figures for the iPhone 7 and 7 Plus.
It claims this is because the figures reflect Apple's ability to supply the phones, rather than consumer demand. But sceptics point to the iPhone's falling sales as the reason.