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Samsung market share falls on back of Galaxy Note 7 woes

Samsung Galaxy Note 7 vs S7

Samsung has recorded its lowest share of the smartphone market since late 2014, with analysts blaming problems with the Galaxy Note 7 for the decline.

Market researchers IDC say Samsung sold 72.5 million smartphones between July and September.

While that means it's still the top global smartphone supplier with 20% of the market, its share slid by 13.5% compared with the same period last year.

Apple saw its share drop by 5.3%, having sold 45.5 million iPhones. The big winners were Huawei, with 23% growth, and rival Chinese manufacturers Oppo and Vivo, which both doubled their market share.

It’s Samsung’s struggles, though, which have grabbed the headlines.

Worryingly for the Korean company, its Galaxy Note 7 problems only became clear towards the end of August, meaning its sales likely suffered heavily in September.

That suggests it could be facing a bigger decline in the final quarter of 2016.

Samsung this week rolled out new software for the Galaxy Note 7 which caps the device’s battery at 60%.

It has urged anyone who still has the phone to return it immediately, after it was found that some units featured exploding batteries.

Source:

IDC

Category: News

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