Samsung has officially confirmed that its next–generation Galaxy S8 smartphone will feature a virtual assistant aimed at rivalling Apple’s Siri and Google’s Assistant.
The as–yet–unnamed voice commands app will be based on technology built by Viv Labs, which Samsung acquired in October.
Get up to speed with all the Galaxy S8 news with our rumours round-up.
Viv is run by the creators of Siri, but is already seen as more advanced and better at artificial learning than Apple’s voice assistant.
At a briefing on Sunday, Samsung’s Rhee Injong said: "Developers can attach and upload services to our agent.
"Even if Samsung doesn't do anything on its own, the more services that get attached the smarter this agent will get, learn more new services and provide them to end-users with ease."
That means that third-party apps, such as Uber, Deliveroo, Evernote, Facebook and Twitter, will be able to tap into the virtual assistant and converse with Galaxy S8 owners in a naturalistic way.
Viv can even write its own software and learn quickly from interactions with users.
Based on previous Viv demos, the new assistant should be able to learn user behaviour quickly, whether it’s checking detailed weather forecasts for specific dates and times or ensuring that social media posts are scheduled correctly.
The technology has the potential to make Samsung’s Galaxy S8 a must–have smartphone, putting it well beyond the iPhone 7 and Google Pixel.
It should also give Samsung a boost after it was forced to recall the Galaxy Note 7 owing to exploding batteries.
The Galaxy S8 is expected to launch in spring 2017.