Nintendo’s Super Mario Run was downloaded 40 million times in the four days after its launch, smashing Apple App Store records in the process.
The game, which is free to download, has eclipsed the success of Pokemon Go, Nintendo's augmented reality app released earlier this year.
This is the first time Mario has appeared on Apple's App Store, after the Japanese gaming giant spent years being reticent about its titles moving from its consoles to smartphones.
The one–handed platform title mixes elements of classic Mario titles with the ease–of–use gamers have come to expect from the iPhone.
While the game itself appears to be a hit, there’s a major caveat. Super Mario Run does not offer in–app purchases, instead requiring users to pay £7.99 to play beyond early levels.
This has led to a raft of user complaints and poor reviews. The game’s average on the App Store is just two and a half stars. For its part Nintendo says it won’t change its model and that the game has hit Apple’s top 10 highest–grossing charts in 100 countries.
Was this article helpful?