Apple has revealed that it will hike the price of apps in the UK App Store by 20%, citing the plummeting value of the pound in the past six months.
It means that the cheapest apps, which currently cost 79p, will rise to 99p, while their cost remains 99¢ in the United States. Tier 2 apps will see a price rise of 50p, from £1.49 to £1.99.
However, Apple is set to allow developers to offer their apps cheaper, with new 49p and 79p price points. Developers will have to choose whether to offer their products for less, which some analysts believe is unlikely at a time when making money from apps is increasingly tough.
Defending its decision, Apple said, “Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business.”
The pound’s value against the dollar has dropped by almost 20% since last summer.
Apple says the price rises will come into force over the next week.